The program emphasizes industry knowledge, where students learn about the interconnected elements of tourism, hospitality, and destination geography. Analytical skills are developed as students evaluate tourism impacts and analyze supply and demand factors. Sustainability and ethics are key components, focusing on strategies to maximize positive outcomes while minimizing adverse effects on the economy, environment, and society. Practical skills are honed through communication and problem-solving exercises, including delivering quality customer service. Additionally, students gain an understanding of the roles of various stakeholders, including host residents, in shaping the tourism landscape.